Keeping our policyholders informed through increased communication was an important policyholder relations goal in 2005. Princeton Insurance goes above and beyond what’s normally expected of a medical malpractice insurer to provide the healthcare community of New Jersey with the information they need to make informed judgments on medical professional liability insurance issues.

Reference Guides for physicians and dentists were published in 2005, and sent to thousands of policyholders. These concise, one-page guides offered a list of recommended questions to ask before purchasing professional liability insurance, along with Princeton’s answers to each question.

PrincetonInsurance.com was completely redesigned in 2005, offering simplified navigation and quick links to up-to-date financial statements, risk management publications and policyholder news and announcements.

Face-to-face visits were made to virtually all insured hospital facilities by members of Princeton’s executive management team. These sessions allowed us to better understand the needs and expectations of institutional policyholders in order to serve them more effectively. Representatives from our Underwriting and Marketing Departments made numerous presentations to physicians and physician groups around the state to explain coverage options and pricing alternatives. By far the most frequent direct contact with policyholders came from our claims and risk management personnel. These front line professionals, many with advanced degrees, provide expert guidance in matters of loss prevention and claims defense.

In an effort to consistently communicate the core values that define Princeton Insurance, a new corporate identity was introduced.

The new logo was developed to highlight Princeton’s strengths in partnering with New Jersey healthcare providers, preventing losses and protecting policyholders over the long term.