Princeton’s current strategic initiatives are summarized in four overall corporate goals:

1. To build and maintain financial strength in order to remain a viable, long-term partner of our policyholders

In order for Princeton Insurance to remain a reliable long-term partner of the New Jersey healthcare community, we must continue to build and maintain financial strength. A key component of long-term financial viability is continued, measured surplus growth, which serves as a financial cushion that helps absorb unanticipated losses and expenses. In addition, a comprehensive review of the company’s rate-making process and rating plans will be undertaken with the goal of being as accurate as possible in determining the rates utilized by the company, making sure premiums paid by policyholders are adequate but not excessive in response to the risk of loss presented.

2. To invest in people as our greatest resource so that our employees, agents and insureds can work together toward a common goal

Transitioning toward a paperless office is a key initiative that will benefit employees throughout the company. With all policy information being kept online in a company-wide database, customer service will improve as requests are fulfilled more quickly and questions answered with even greater accuracy. In addition, mentoring and training programs for employees will continue. Princeton’s agents and policyholders rely on its employees to give them the information they need on a daily basis. As such, efforts will be focused on enhancing employees’ communication skills and maintaining the highest professionalism at all times.

3. To evaluate and embrace positive change and innovation throughout the company

In order for Princeton Insurance to maintain its unwavering dedication and service to the New Jersey healthcare community, we must be able to understand and embrace change on an ongoing basis. A key distinction critical to that process is differentiating what never changes – our timeless mission to partner with New Jersey healthcare providers to provide outstanding patient care – with what must continually change – the application of timely methods and best practices that will allow for the successful achievement of our mission.

4. To demonstrate value to policyholders by offering quality services and sound insurance protection

Should Princeton Insurance succeed in achieving the first three corporate goals, yet do so without a clear demonstration of value to policyholders, we ultimately will have failed. Success for Princeton cannot be achieved unless the partnership yields value in the minds of those we exist to serve. One way we seek to demonstrate value is by doing something that only Princeton can: shape our business practices and provide a positive impact to the patient care provided by our policyholders through the lessons learned from tens of thousands of claims files, loss prevention surveys, underwriting analyses and other information. The occasion of our 30th anniversary provides a great reminder to everyone at Princeton Insurance that serving policyholders well ultimately serves us well.